Fax broadcasting is a direct marketing technique where promotional materials are faxed to potential customers. This type of direct marketing can be very effective because the potential customers are carefully targeted and the result of the promotion is measurable in terms of response.

There are several companies that specialize in fax broadcasting campaigns. They can provide fax lists that target specific demographics such as geography and industry and let you control campaign parameters like time of day and fax frequency. The costs generally range from 2 cents per fax to 15 cents per fax depending on the size of the campaign and other parameters.